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PRIVACY POLICY

1. Information We Collect​

When you visit our site, we may collect the following types of information:

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  • Personal Information (e.g. name, email, billing information) – only when voluntarily provided by you through forms or purchases.

  • Usage Data – including your IP address, device type, browser type, pages visited, referring URLs, and purchase activity.

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2. How We Collect Information

We use cookies and similar tracking technologies to collect and store certain information automatically. These tools help us understand how users interact with our site and improve the performance of our marketing campaigns.

We use the following third-party services:

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Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy marketing and analytics tags on our website. GTM itself does not collect personal data, but it enables the loading of other tools that may do so (e.g., Google Analytics, conversion tracking tags).

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Facebook Pixel

We use the Facebook Pixel to track conversions, optimize ads, and build targeted audiences for our marketing campaigns. This allows us to understand how users interact with our ads and take actions (such as completing a purchase) on our website.

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The Facebook Pixel may collect:

  • Pages viewed

  • Actions taken (e.g., purchases)

  • IP address and browser information

This data may be linked to your Facebook account and used in accordance with Meta’s Data Policy.

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3. How We Use Your Information

We use collected data to:

  • Process transactions and deliver products or services

  • Analyze website usage and improve user experience

  • Measure the performance of our advertising

  • Show you more relevant ads on platforms like Facebook and Instagram

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4. Legal Basis for Processing (EU/EEA Users)

If you are located in the European Economic Area, we process your data based on one or more of the following legal bases:

  • Your consent (e.g., for tracking cookies and email marketing)

  • Fulfillment of a contract (e.g., purchase of a product)

  • Our legitimate interests (e.g., improving website functionality)

  • Compliance with legal obligations

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5. Sharing Your Information

We do not sell your personal data. However, we may share information with:

  • Service providers (e.g., payment processors, hosting platforms)

  • Marketing and analytics partners (e.g., Meta, Google) for advertising purposes

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6. Your Choices

You can manage your cookie preferences through our Cookie Banner or your browser settings.

You may also:

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7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information

  • Withdraw consent at any time

  • Object to certain data uses

  • File a complaint with your local data protection authority

To exercise these rights, contact us at: support@billightpool.com

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8. Data Security

We take reasonable measures to protect your information using administrative, technical, and physical safeguards. However, no method of transmission over the Internet is 100% secure.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”

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10. Contact Us

If you have questions or concerns about this Privacy Policy, you can contact us at:

Billight
Email: support@billightpool.com

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